Thursday, April 28, 2011

H&M Fights AIDS With Their New Line!


H&M, the Swedish retail-clothing company, has recently launched a new campaign for their new "Fashion Against Aids" collection! The campaign features many renowned singers and actors.

"Some of the world’s leading musical and on-screen talent are teaming up with H&M to support the Fashion Against
AIDS (FAA) collection, which aims to extend the message of safe sex and HIV / AIDS prevention to young people around the globe in partnership with Designers Against AIDS (DAA).
Talent including Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are joining to support this year’s FAA collection, which will hit stores in the U.S. on April 26."

The collection features unisex looks for men and women such as t-shirts, sweaters, shorts and a few accesories, from which H&M will donate 25% of their proceeds to support international youth HIV / AIDS prevention and awareness programs through the Designers Against AIDS (DAA) partnership.

“Artists are an essential part of our campaigns, as they are role models for so many young people,” says Ninette
Murk, founder and creative director, DAA. “Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.”

The FAA initiative has raised more than 5.9 million dollars since it began in 2007!

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