Wednesday, February 16, 2011

Around the world with Magrella's Winter Collection!


While the US and Europe stores prepare for the Spring/Summer season, in the southern hemisphere, Brazilian stores are busy introducing their new winter collections!

Let's start by visiting the capital of the country...Brasilia!

While walking around Brasilia city, EntreNouZ made a stop by "Magrella", which is a well recognized store that has  been at the top of the market for 38 years.

Considered as a very sophisticated store, with a great location in a nice area of the city, Magrella is a simply perfect! With 21,528 sq. ft., they really have all you need!  You can find many options and be sure you will always be dressing well considering the huge selection of hign end brands that they carry.

The collections are amazing, as well as the way in which it is presented in the store! We really loved the organization of the store, especially of each corner inside the store, taking into consideration the size of the place!

Magrella - View of the store

We spoke with Juana Ferreira, who is the Commercial and Buyer Director, who told us that they started thinking about the window display in October when they purchased clothes from the "40 years" collection of Roberto Cavalli, where a major element was animal print!

Complementing his collection, they (Magrella store) chose to prepare their national preview for this season, where they focused in leopard print and smooth tones and tints such as shown in the images. And of course, they couldn't miss the fur. Furs are coming in every shape and with full force this winter, both real and faux furs.

Juana Ferreira
Magrella - Windows of the store





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Roberto Cavalli dresses
Roberto Cavalli dresses

Animal Print Dress
Dress - By Printing
Dress - By Printing


Love it! Bo.Bo sandals.




Another corner of the store has been taken up by a brigade of English College inspired looks! Anything from U.K. flag tees, blazers and cardigans to pleated and plaid skirts. It is the perfect mix of clothes to add a sophisticated and modern british touch to your wardrobe!













1 comment:

  1. I'm in the mood for a British Invasion!!
    I love the minimalistic look of the outside of the store. All of the Roberto Cavalli Leopard is very reminiscent of vintage valentino.

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